Lovers of the outdoors, we have good news! RentMoola is excited to announce that we’ve just partnered with Sitka to offer our users 15% off their online purchase of outdoor clothing and gear. For more details on this MoolaPerk login or sign up free for a RentMoola account.
If you haven’t heard of Sitka, it’s about time you did. Sitka is a Victoria, B.C-based outdoor clothing and gear company that seeks to create a world in balance. The company says it’s a business of “wilderness activism” and you can see so on their website and beautiful Instagram account. Sitka has a mission to engage their communities through inspiration, conservation and the provision of purposeful goods for exploring the natural world.
It would be easy to think this is just another one of those West Coast “feel good businesses” that isn’t really profitable and can’t scale, consider this: in 2013, Sitka generated just shy of $4 million in revenue and continues on a steady growth trajectory. Sitka has two flagship stores (Victoria, BC and Vancouver, BC), a pop-up store in Aukland, and its clothing is retailed in 200 stores across Canada, the United States, Australia, New Zealand, Germany, South Korea and Indonesia. And for any other place in the world, Sitka products and apparel are available online.
What you need to know:
Purchase on demand: By shifting their sales process, wholsalers can purchase on demand like a consumer, which reduces waste.
North American Production: The company is moving toward having 100% of its clothing produced in Canada and the U.S. by fall 2016.
Store as Community Centre: Sitka wants its stores to be places to learn about the natural world, engage with knowledgeable activists and find the purposeful goods necessary to explore. (Sidenote: I’ve personally been to the Victoria location, and I would just as likely go there to sit and have a beer and a conversation as I would shop through their awesome products.)
Conservation: To advance its mission, Sitka created a non-profit arm. At least 1% of sales are nodated to the SCC (Sitka Society for Conservation) to support initiatives such as turning a portion of the Great Bear Sea into a marine acoustic sanctuary, and strengthening and protecting First Nations’ culture.