If you want to maximize the quality of your connection with your tenants, the internet is the place to do so! Mostly everyone uses at least one social media platform to stay connected, so we’ve rounded up our top five picks to get in touch and stay in touch with your tenants.
Facebook is a really valuable tool in property management. Making a page for your property is a great way to connect with your tenants! You can use it to inform them about important dates (ie. garbage day, rerouted traffic in the neighbourhood, building BBQs, etc). You can also use it to market different units in your building and encourage your existing tenants to share the posts with their friends. If your tenants have any questions or concerns, Facebook is a really great platform to start a discussion, it’s a great way to promote a sense of community. Check out our Facebook page for some inspiration!
MailChimp is also a really effective way to get in touch with your tenants. Create monthly newsletters that are sent directly to their emails to give them updates about any property renovations, events or other information you want your tenants to be in the know about.
Keeping a blog lets you educate, inspire and share cool ideas with your tenants. You can keep them in the know about what’s going on in the neighbourhood, what cool restaurants or shops are opening up nearby, and give them practical advice for living in your building. WordPress is our recommendation because it’s really easy to use! Share your blog posts on your Facebook page for even more engagement. Check out our post about decorating on a budget to get your creative juices flowing.
Twitter lets you instantly connect with others, so it’s a good option to have when you want to share quick bits of information with your tenants. It’s a great place to like and share articles and info you think your tenants might find helpful. It’s also a great way to connect with other individuals in your industry. Take a look at our Twitter page for inspiration.
Google plus is a great alternative to Facebook since most people use Gmail. By having a Google Plus account you can increase your visibility in search results. Google My Business is also a really great tool and will do the same. It displays your building (or business) name, building location, contact info and you can add interior shots of your property to attract new tenants. It also helps you build a fan base, giving your tenants the ability to show their appreciation for you and your property with ratings and reviews.
If 5 different accounts seems overwhelming, we recommend setting up 1 or 2 to start. Once you get the hang of it, you’ll be able to add on to your existing social networks. When you’ve upped the number of accounts you have, we suggest using a social media management software like Hootsuite or Buffer.
Lastly, here are some helpful links to learn how to use these social platforms: