Being a landlord or property manager in the current rental market can be a little stressful. Having to worry about what kind of way to advertise your units should be the last thing on your mind, so with that, we’ve accumulated all the best tips to make your listing so great that it’s almost viral.
1. Keep it simple
Make sure the headline for your listing is precise and to-the-point. Many landlords try to sell their listing by including different features, amenities or even fancy and irrelevant punctuation.
As much as one may think that adding multiple exclamation points or asterix will make their listing “pop”, they’re wrong, it just makes it annoying and will be quickly scrolled past. This only amplifies the urgency that the landlord may feel to acquire a tenant. Hopeful tenants aren’t inspired by panic and capital letters. In fact, most tenants see listings that are in all caps and proceed to imagine all of the future email interactions between them and their landlord being in all caps, which would look like this:
These are not pleasant emails for tenants, or anyone to receive. So be sure to keep your posts slightly more minimal.
Use adjectives that will describe your space, but be careful not to be misleading. Renters are wary when it comes to the gratuitous words like “incredible” and “breathtaking” so stick to the truth. If it’s spacious, say so. Recently renovated? Include that. Stick to the facts.
2. Take advantage of the Amenities Boxes
Many listings by landlords don’t utilize the amenities boxes. They do, however, put their amenities in the description of the listing, which actually makes it harder for prospective renters to find. Why is this, you ask? If you perform an advanced search for a “hot tub”, your place won’t actually show up if you just typed in “comes with an amazing hot tub” in the description instead of checking in the amenity list. Additionally, it will give renter consistency when they are comparing homes rather than having to decipher amenities through the descriptions. When browsing lists, it’s much easier to scan through a bulleted list rather than read the description to pick out amenities.
3. Include a short description
Highlight the best detail. Note: best detail, not details. Stick to short descriptive sentences that offer new details that potential renters won’t find in the amenities list. Try to avoid giant walls of text, as those can look like more work than they’re worth.
4. Don’t play hard to get
The last thing you want to do is make it difficult for prospective tenants to get ahold of you. Nobody likes a game of cat and mouse, especially when considering a place to live. Suddenly, when a future tenant tries to get ahold of you and gets your answering machine 3 times, they’re imagining “what if my fridge broke?” and suddenly you’ve potentially lost a great tenant. Leave the option to text, if you leave your cell phone number, and once you set your contact preferences, make sure you’re checking them regularly and try to respond the same day.